Jalia Pettis

Owner

Describes herself as a Fashionpreneur, she is a woman who wears many hats: Daughter, Sister, Mother, Friend, Manager & Make-Up Artist

At the age of four is when she was first introduced to the entertainment industry. Jalía attended various modeling schools and was a signed to a local agency as an adolescent which kick started her career. Jalía was also a “military brat” and had the pleasure of traveling to exotic places such as Japan and Hawaii. In 1995 she returned to her hometown of Kalamazoo, Michigan and attended Western Michigan University where she studied Interpersonal Communications & Business Management.

In 1999 she began her corporate career as a Human Resources Professional and quickly moved up the ranks into management and became a Certified Trainer. In 2006 she began 3Jay Productions which cater to those in the fashion and beauty industries offering a broad range of services to include brand management, art direction, public relations and a glam team. The following year in 2007 3Jay Productions started the annual event entitled the Style Exhibition which was awarded a proclamation as the premiere fashion event of Columbia, SC and is now a traveling showcase. In 2008, she started launched her freelance make-up artistry career which is now registered under her name using the hashtag I Am My Brand.

In 2014 she returned to school to study Esthetics graduated at the top of her class. In 2015 she became a licensed esthetician and was also recognized by the Professional Beauty Association as a Beacon Award™ recipient and in 2016 became a State Captain for Arizona. In addition, she is also the Beauty Editor for a style blog called Fashion to Fit You. Jalía is also a proud mother of three children and currently resides in Phoenix, AZ.

LaJuana D. McCaskill

CREATIVE PARTNER

ATIV Custom Couture was started by LaJuana D. McCaskill a native of Detroit, MI in 1997.  Birthed out of her interest in the arts she embarked upon a wonderful adventure of self-expressions in social growth. This self-taught artist went from painting on neighborhood friends’ clothes, to murals, canvas, home interior to eventually fashion design. A multi-talented woman who has taken on many roles over the years yet always stayed true to her creative genes. LaJuana is also a cosmetologist and a mother of four.  She draws her ingenuity from her aspiration for travel and her infatuation of different cultures. She considers herself traditional yet eclectic.

“I refer to my style as a cross between Pippi Long stockings and Lena Horne; classic with a whole lotta’ edge! If you’re looking for structure, then I’m not your girl I like the freedom to change!”

Ativ has been featured in publications and events throughout the Continental US. The industry has awarded her the opportunity to work talents such as Bianca Golden from Season 6 of ANTM, Gospel Artist, Deitrick Haddon and many other notable celebrities and fashion events. Although meeting new people is always exciting, faith and family comes first in her life and she prides herself on helping people feel and look beautiful!

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